On Monday at the Consumer Electronics Show, Intel Corp. revealed that it is collaborating with Facebook Inc to complete the latest artificial intelligence chip by the latter half of 2019.

These chips are a part of Intel’s play to maintain its position in the fast-growing AI section of the computing marketplace. However, it will have to face Amazon.com Inc’s Amazon Web Services unit and Nvidia Corp, its competitors.

The latest chip will assist the experts with call inference that is the method of selecting an AI algorithm and applying it to a certain application, for instance, to automatically tag friends in pictures.

At the present time, processors of Intel are leading the machine learning inference market, which Morningstar’s analysts predict will be valued at $11.8 billion by 2021. Nvidia also released its own inference chip to vie with Intel in September. Later in November, Amazon also claimed that it has made an inference chip.

Inference chip of Amazon is not directly putting Nvidia and Intel’s business in danger as it will not be available for sale. From the next year, Amazon will retail services to its cloud users, which operate over the chips. However, if Amazon starts to use its own chips, Intel and Nvidia will lose their major customer.

Further, at the Consumer Electronics Show on Monday, Intel claimed that Dell Technologies Inc will use next-gen Intel processors in its XPS laptops series. The supposed 10-nanometer chips have been afflicted by delays.

However, Intel’s data center chief, Navin Shenoy, repeated that the latest chips will come in laptops by the holiday shopping season of 2019 and in data centers by the beginning of next year.

Moreover, at the conference, the head of Mobileye driverless car computer unit of Intel, Amnon Shashua, claimed that Mobileye has made a map of all roads in Japan, utilizing cameras that have already been integrated into Nissan Motor Co Ltd’s vehicles, which include Mobileye systems from the industrial unit.

Apple Inc and Alphabet Inc, tech competitors of Intel, are collecting mapping data with the help of special vehicles, which have cameras attached to their tops.